Storytelling--how to catch and hold a reader's interest through artful narration of factual material

William E. Blundell, one of the best writers on one of America's best-written papers--The Wall Street Journal--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

- How and where to get ideas
- What readers like and don't like
- Adding energy and interest to tired topics
- Getting from first ideas to finish article
- The rules of organization
- How--and whom--to quote and paraphrase
- Wordcraft, leads, and narrative flow
- Self-editing and notes on style

. plus many sample feature articles.