ISBN: 0062969749
EAN13: 9780062969743
Language: English
Pages: 304
Weight: 1.43 lbs.
Format: Hardcover

The Cold Start Problem: How to Start and Scale Network Effects

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Format: Hardcover

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Book Reviews (8)

  |   8  reviews
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   A good survey of network-based startups in the Silicon Valley
I enjoyed reading this book very much, Morgenthau said. The stronger the chapters are where Andrew Chen tells the origin stories of different companies. It might not be new for people who follow the tech industry very closely but having all of them in one place is nice, Raymond said. The first few chapters are a bit weaker, but the rest of the book is pretty good. Network effects appear everywhere, it seems. Digital competition and the economics of platforms dominated the book. Economists have a more rigorous way of analyzing these markets, he said.
   Nice big ideas here
Here is a thoughtfully presented expose of how growth hacking, which gets a critical bias, is a negative phase in network building. This is a primer on what are network effects, an over-used term, actually from the atomic level on up. Best book I have seen for helping readers become network literate, best book I have seen for helping readers become literate.
   Expected more
I've followed Andrew's writing for a while, and I've followed Andrew's writing for a while. Consequently, I had high expectations for this book. However, most of these stories are already commonplace in tech world. If you're a founder with some experience and listen to tech podcasts, you won t find much here. The book's primary points seemed a better fit for a long blog post than a simple post. The bigger problem is that referral networks are nothing new. This concept has already been hammered. We're seeing the death of these types of books today because of how free information flows today. In order to write a book with truly remarkable and new case studies, it takes a lot more work.
   Amazing book
A deep operator describes the properties and requirements of companies delivering in network markets. The competition is brutal and constant, but the rewards are enormous and global. His examples are detailed and actionable in, in was highlighting almost every page on my kindle with things I want to use with my colleagues.
   Excellent walkthrough of the issues faced in building out networks
Today, Came read 350 pages, and then camee yesterday. I'm building a social media startup. While I think my idea is pretty cool, I have been wondering how to get the thing off the ground. Nothing in the book was Earth-shattering, but it does lead you through a pretty comprehensive list of issues to consider. In particular, I turned over the idea of network effects again and again to force me to really consider all the different facets. I'm grateful to have read Cold Start - really got the juices flowing and I immediately focused on two specific strategies that will greatly assist. I bought the book and spent the time. Very glad I spent the book.
   Nothing really new
While the book is structured and written well, it's a collection of stories. If your company's business model is similar to that of those described in the book, you could get inspired.
   Nothing profound or new here
I've followed Andrew's writing for years and generally enjoy his insights. It's a rehash of stories we have all heard before and reads a lot as a brag and self promotion of himself and A16Z. The greatest accolade I can give is that I think the book can be encouraging for new entrepreneur in terms of hope especially in starting with a nuclear network, Raymond said. I was hoping for more from this one.
   A well written book every entrepreneur should read
Network books are a well written and easy to read book, with compelling case studies explaining how the various agencies came together. There are great many resources online that explain network effects in detail, but one has to read through a host of those articles before getting a good grasp of them. Andrew draws upon his experience and from many interviews of successful companies to explain what network effects are, and what frameworks you can employ to grow your own startup.