The Cult of We: Wework, Adam Neumann, and the Great Startup Delusion
ISBN: 0593237110
EAN13: 9780593237113
Language: English
Publication Date: Jul 20, 2021
Pages: 464
Format: Hardcover

The Cult of We: Wework, Adam Neumann, and the Great Startup Delusion

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Book Overview

If I had to make a list of top five business books of all time, this would be on it. It's just so damn engrossing.--Christopher Mims, Wall Street Journal tech columnist

The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation--from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company's downfall.

WeWork would be worth $10 trillion, more than any other company in the world. It wasn't just an office space provider. It was a tech company--an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world's first trillionaire.

This was the vision of Neumann and his primary cheerleader, SoftBank's Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people--from venture capitalists to Wall Street elite--fall for the hype? And how did WeWork go so wrong?

In little more than a decade, Neumann transformed himself from Read More chevron_right

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