The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
ISBN: 0767920570
EAN13: 9780767920575
Language: English
Publication Date: Jul 17, 2007
Pages: 224
Dimensions: 0.7" H x 8.1" L x 5.4" W
Weight: 0.45 lbs.
Format: Paperback
Publisher:

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

by
$3.88
List Price: $16.99
Save: $13.11 (77%)
Select Format Format: Paperback Select Conditions Condition: Good

Selected

Format: Paperback

Condition: Good

$3.88
List Price: $16.99
Save: $13.11 (77%)
Quantity
Almost Gone!
Only 3 at this price.
Add 4 More to Qualify
Buy 3, Get 1 Free
All Books Under $5

Select Conditions
  • Good $3.88 The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
  • Very Good $3.88 The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
  • New $16.99 The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Book Overview

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. Read More chevron_right

Frequently Asked Questions About The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

What should you read after The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do Book? Here is a list of books to read if you read and loved The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

Book Reviews (0)

0
  |   0  reviews
Did you read The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do? Please provide your feedback and rating to help other readers.
Write Review
Captcha

No customer reviews for the moment.