The Design Method: A Philosophy and Process for Functional Visual Communication
ISBN: 0321928849
EAN13: 9780321928849
Language: English
Publication Date: Aug 13, 2013
Pages: 240
Dimensions: 0.71" H x 7.87" L x 5.35" W
Weight: 0.66 lbs.
Format: Paperback
Publisher:
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Book Overview

Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn: - Ways to conduct research and gain insight into your clients' situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently

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