174 ratings
arrow_drop_down
The End of Fashion: How Marketing Changed the Clothing Business Forever
Select Format
Book Overview
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.
The time when fashion was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
Frequently Asked Questions About The End of Fashion: How Marketing Changed the Clothing Business Forever
-
How long does it take to read The End of Fashion: How Marketing Changed the Clothing Business Forever?
It takes about 6 Hours and 18 minutes on average for a reader to read The End of Fashion: How Marketing Changed the Clothing Business Forever. This is based on the average reading speed of 250 Words per minute.
-
How long is The End of Fashion: How Marketing Changed the Clothing Business Forever?
The End of Fashion: How Marketing Changed the Clothing Business Forever is 352 pages long.
- Who wrote The End of Fashion: How Marketing Changed the Clothing Business Forever?
Books like The End of Fashion: How Marketing Changed the Clothing Business Forever
1,476
349
23
10
Other fashion & textile industry books you might enjoy
-
-
-
-
Unraveled: The Life And Death Of A...
from $27.00 -
-
-
-
-
-
-
Future Luxe: What's Ahead For The...
from $28.99 -
-
-
How To Break Up With Fast Fashion: A...
from $15.99 -
-
Book Reviews (0)
Did you read The End of Fashion: How Marketing Changed the Clothing Business Forever? Please provide your feedback and rating to help other readers.
Write Review
No customer reviews for the moment.
List of All Editions of The End of Fashion: How Marketing Changed the Clothing Business Forever
| New from | Used from |
|---|