The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
ISBN: 1118960874
EAN13: 9781118960875
Language: English
Publication Date: Jun 2, 2015
Pages: 336
Dimensions: 1.5" H x 9.06" L x 5.91" W
Weight: 1.19 lbs.
Format: Hardcover
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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Book Overview

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The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Read More chevron_right

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