The Medium Is The Massage
ISBN: 0671689975
EAN13: 9780671689971
Language: English
Pages: 160
Dimensions: 0.4" H x 9.1" L x 5.5" W
Weight: 0.2 lbs.
Format: Paperback
Select Format Format: Paperback Select Conditions Condition: Good


Format: Paperback

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Book Overview

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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that the media work us over completely becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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Book Reviews (13)

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   A fine piece of work. $7.95 is just silly. This is printed as art.
This print itself is self-examination. This physical production is gorgeous. The $ 7.95 is just silly. Heavy paper, perfect graphic typography, fine reproduction, integrated and laminated dust jacket. I would have expected to pay at least $35 for this kind of work.
   So visionary that the most important aspects are yet to come!
Yes, it is amazing that Marshall McLuhan saw the internet in the 1960s. However, this is only part of his message. The movement to traditional hierarchical media not only disrupts the linear style of communication of Print, it will dismantle electronic structures. In a world where communication means have been democratized, organizations will move to collaborative environments. Command and control structures exist because they were the most cost-effective way to manage organizations. You Tube, Facebook and My Space are just playthings compared to the dawning revolution. Marshall McLuhan's thoughts are still very relevant because much of what he predicts is yet to come!
   A Bio-Technological Scrapbook
Citing references by James Joyce, Coomaraswamy and Eckhardt. Although not a scholarly work like his other works, this experiment of the printed image is undoubtedly one of McLuhans's most influential works. McLuhan takes the words and attempts to create a televisionesque montage demonstrating the effects of the media.
   The Best Place to Start
The many other aphorisms and ideas of The Medium is the Massage '' were first published in 1967 from McLuhan's pithy books and articles. Superbly designed by Quentin Fiore, the typography, layout and accompanying images wittily illustrate the content, making this McLuhan's most accessible text by far the best place to start if you are interested in exploring McLuhan's bizarre, wonderful approach to media and technology. A year after its release, an audio version was released, which combines selections from the lyrics, read by McLuhan, Fiore and Jerome Agel, with an eclectic mix of musical samples and accompaniment.
   A must
A must for anyone looking to understand the Global Village, the concepts from which such an idea sprang and the true visionary nature of those who saw how we would communicate a half century later. If you want to know *how* you are doing with your media, you must know *how* it works. This is the Bible and this is the.
   Where are the Audio and Video Versions?
Yes, back in the early 60's or late 70's there was both a film and a audio version of this title. I used to own the LP album and often watched the short film version, which played more than 35 years ago on college campuses. Hopefully the LP and the movie will be converted to CD and DVD eventually. Better yet, podcast? clyde is a clyde.
   DON'T BUY THE 2001 (pretty cover) VERSION
This is not a review of the book's contents - I am still not sure where I stand on it. Rather, I am pretty firm on my opinion about the TERRIBLE book itself, the version of 2001, which is PHYSICAL. The cover is still an eye catcher and I make sure that I do not see it appreciatively. I can't pick it up, because the binding is NO BINDING. This version is a set of pages glued together into a folded piece of cardstock that falls off just before you make it through the entire book. With an industrial strength transformer, you can save it.
   Only book that i read which can be classified as "eyeopener"
If you find yourself looking at the bigboard and say : Why look at this ugly picture for about ten minutes without having any thoughts in my head? Read it and be warned about the New Epoch and New Emperor, which name is Media.
   A book to reach the YTK and after?
J. Vernes was the M. McLuhann of communication science, but some issues such as the global village are obsolete. Let me see the virtual look of Boccia Artieri the McLuhann of Millenium!
   Always timeless, relevant more than ever, only for thinkers
I have not only copies around the house, but this book makes an excellent gift for intelligent people. Gived one out to a friend who was super passionate about it, this one really lights the eyes of those who are curious about life, the world, society, etc.