The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources
  • The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources
  • The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources
  • The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources
ISBN: 0070522359
EAN13: 9780070522350
Language: English
Release Date: Jun 22, 1996
Pages: 208
Dimensions: 0.6" H x 9.1" L x 7.4" W
Weight: 0.75 lbs.
Format: Paperback

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources

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Book Overview

Put into practice today's winning strategy for achieving success in high-end sales

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action--immediately. The SPIN Selling Fieldbook includes:

  • Individual diagnostic exercises
  • Illustrative case studies from leading companies
  • Practical planning suggestions
  • Provocative questionnaires
  • Practice sessions to prepare you for dealing with challenging selling situations

Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Frequently Asked Questions About The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources

Book Reviews (11)

5
  |   11  reviews
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5
   Great book to sharpen sales skills
Great book to sharpen your sales skills. I have not been tempted for a while and it was a good refresher. It really helped me to understand and to present our product with more confidence.
 
5
   A must own for your sales library
If you don 't own this book, you need it. It will lead you through one of the best sales methodologies of all time.
 
5
   Everyone in B2B sales should read it!
A must-have for everyone in B2B sales. If you have already read SPIN '', you should read this book as an extension for it is complete with field tools. If you have not read SPIN selling '', this fieldbook will help you get an idea of SPIN selling. If you read this in any case, I am sure that you will need and read both.
 
5
   Spin Selling Income potential
This book will give you a new light into the psychology of not just selling, but addressing the core of your prospects'pain. You won 't be doing much talking and your prospect or client will do the talking. This is a must have for anyone who is a business owner. You can also visit my website at [...] and [...].
 
5
   Practice makes perfect.
Usually it is not enough to read a book to have the knowledge you need to practice, and that is what this book helps with, giving you ideas on how to put the SPIN method into practice.
 
4
   Purchased for a job
May try to see through it to see if it has any everyday life applications.
 
3
   Didn’t include last chapter in book
I bought this for a college sales course. The book was great and has useful information, the only issue I had was that it did not include the last chapter in the book.
 
1
   Not the real thing
Maybe this helps certain people, but I generally recommend buying the book Real Spin only.
 
5
   Great Tool To Use With The Original Book
You have to read the original book first for this field book to truly shine. Spin - Selling is an amazing system that can be applied to selling more of your products and services. What I like most about spin selling is how it applies to higher sales and larger ticket items. The methods and spin - question sequences really flow together well. If you read the original book and then read and finish the field book, your idea of how sales are made will be changed for good, you can apply the spin formula and questions to so many selling situations. By asking spin questions, you are indirectly convincing your prospects and leading them down the sales slope in a way that does not seem too aggressive, I enjoyed reading both the original book and the field book.
 
4
   A Good Supplement/Handbook to the Original Books
I have the original three books by Huthwaite and have worked with clients who adopted the principles of SPIN and account management as set out by Rackham. This book is a good summary of the original and a useful handbook to supplement the system. I would suggest to anyone new to SPIN that they get the original to understand the system fully and then use this version.
 
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