The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success
ISBN: 0738214698
EAN13: 9780738214696
Language: English
Publication Date: Mar 22, 2011
Pages: 240
Dimensions: 0.5" H x 8.9" L x 6" W
Weight: 0.65 lbs.
Format: Paperback

The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

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Book Overview

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Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Along the way, they introduce you to dozens of interesting people who possess win factors (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge-it'll motivate you to pursue your personal and professional dreams.

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