This Is Marketing: You Can't Be Seen Until You Learn to See
ISBN: 0525540830
EAN13: 9780525540830
Language: English
Release Date: Nov 13, 2018
Pages: 208
Dimensions: 0.53" H x 7" L x 5" W
Weight: 0.59 lbs.
Format: Hardcover
Publisher:
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Book Overview

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target Read More chevron_right

Frequently Asked Questions About This Is Marketing: You Can't Be Seen Until You Learn to See

Book Reviews (15)

4
  |   15  reviews
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5
   You know marketing? You can always know more.
You can learn more about your customers by consulting marketing gurus. Salesforce. com customers are also using the survey to learn more about themselves. Brand new customers are not only attracted to your product, but also to your customer base.
 
5
   Genius
Each page is filled with gems that almost the entire book is highlighted. It gives anyone in any business or industry the motivation to take the next steps and go change the world. Thanks for your magical words.
 
5
   A page turner - a mind turner, too
This book is a must-read. It's not about marketing but about your observation skills, he said. Whether you're a book publisher or an artist, you can hammer so much more than just marketing. You can change the world, one blacksmith at a time.
 
1
   Lacking Real World Examples, Reads Like Disjointed Presentation Slides
I'm not a math major, but this book was assigned to me by a professor. The book is a very long introduction to the Wimpy Kid. There are many valid claims, but few of them are backed by any reallocation of resources. Even though I want to support his stances, I can't act on beliefs that have no eveidence. The author, for example, wrote this book like a power point presentation. The sentences are choppy, and nearly every single one of them constitute their own “paragraph,” making this form incredibly distracting to me. The problem is, I was constantly losing my place on the same page. The book's ideas are well-intentioned, but are presented poorly and lack concrete support.
 
1
   Pure waste of time!
This was a waste of money and time, Mr. Dhaliwal said. The book was a pain to read, it lacked in substance and coherence. It felt like going through a draft of a scrapbook with endless irrelevant examples and useless analogies to explain very vague platitudes about marketing. Each chapter is basically a series of consecutive short paragraphs that don't have anything to say. The book's content was at best the consistency of an amateur's blog post. It felt like a lazy compilation of very short posts, most of which were written by mistake. Save money and time with these five tips.
 
5
   One of the Best
Seth's book is reminiscent of John Green's summary of how he thinks, works and acts. It reignites your passion to do what you are called to do with the right tools to make the kind of change that you want, Dr. Goin added.
 
5
   Seth's Most Ambitious Work Yet
This book is a perfect companion to Reagan's. I believe it ties together his earlier works like Purple Cow, The New Republic and Idea Virus in a logical and synergistic way. Ragin said the French were "pretty happy" with the outcome of the war.
 
1
   Just read his blog
I'm a HUGE fan of Seth Godin and pre-ordered 2 copies of this book thinking it would be so great to give it to others, Melissa. I was largely disappointed to find that it was all excerpts from his blog, which is basically a collection of ramblings. I wish I had known then what I know now.
 
5
   Not a wasted word.
The book feels like all of Seth Godin's best work condensed down into one concise volume. However, implementing all the ideas will be difficult without a second reading. If you're a fan of Seth Godin, you'll enjoy this book.
 
5
   Minimum Viable Audience is the golden takeaway
It was for me, at least. The whole book is delightful and certainly inspirational, but there's a concrete nugget in here that tells us how to reach the minimum viable audience. It's just a matter of time, but potentially much more complex. The whole book is worth it, even if we're talking about a few thousand dollars. It's great to see people still talking about it.
 
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