Universal Principles of Design
ISBN: 1592530079
EAN13: 9781592530076
Language: English
Pages: 216
Dimensions: 0.9" H x 10.1" L x 8.7" W
Weight: 2.25 lbs.
Format: Hardcover
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Book Overview

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Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work

  • Baby-Face Bias
  • Expectation Effect
  • Golden Ration
  • Ockham's Razor
  • Proximity
  • Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing Read More chevron_right

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