ISBN: 1118968050
EAN13: 9781118968055
Language: English
Release Date: Oct 20, 2014
Pages: 320
Dimensions: 0.9" H x 9.5" L x 7.5" W
Weight: 1.75 lbs.
Format: Paperback
Publisher:

Value Proposition Design: How to Create Products and Services Customers Want

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Book Overview

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, Read More chevron_right

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Book Reviews (13)

4
  |   13  reviews
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5
   Could have been six stars
Thanks to this book, I got so much practical help. I work for a non-profit and came away with dozens of practical applications, so I think this could be used for almost any industry, Raymond said. It could have gotten six stars, if that were possible, but some of the reading appears to have been done with the intention of assuming that you have read the companion book. Some of the concepts seem to assume a certain level of understanding that I didn't have. Part of the problem is that the book isn't completely linear and there were times when I wasn't sure what part of the process they were talking about.
 
5
   I bought THIS book? Oh, I get it...
I have to say, I was as eager to receive this book as I was to receive Harry Potter's back in the day. It's just too good a book, I would never order one. I have found these systems to be great value in analyzing businesses for start-ups, and applied to non-profit boards I sit on, he said. Alexander and his team did an excellent job, said James Graham, director of NASA's Ames Research Center in California. A decade ago, Ernst & Young was the most significant advance in business development in Britain.
 
5
   And I love the way they present the information
This is one of the most valuable books I've purchased in a long time. 0 3171616 This is one of the most valuable books I've purchased in a long time. Like the rest of the book, I love the way they present the information. And if you think it's too good to be true, you can actually put it to work.
 
5
   Great addition to his previous work
Brand new work, great addition to his previous work. Thanks for the links to online free resources to help implement the plan.
 
1
   A waste of time and money - COMPLETELY USELESS JUNK
Selling books for over $21,000 is just too much, junk. Yes, I have read a lot of books. I'm always in the market for new books. Even if I get 1 quote from a book, I say it's worth it. What a waste of time, said Simon H. Mallon, "This book is so useless with so many useless images." It's not children's book, but full of irrelevant cartoons taking up space. 0 2622010 2622070 This is not children's book, but full of irrelevant cartoons taking up space. There is nothing Vulcan in this book, Sir Richard said. Only random numbers are stored on this server. WRITE A REVIEW ONCE IN A GREEN MOON. It's another green moon, so I am writing a truthful review of how useless this book is.
 
5
   Helped me design my value proposition
I had qualms about this book, but I was having some troubles writing my value proposition, he said. A successful, older colleague of mine said he'd read the book and liked it. I ordered it, read a bit, and I was able to come upon with my value prop, Morgenthau said. I'm very happy with the outcome of the investigation, Garton said. It's a short and succinct one that appeals to what my buyers want, too. Overall, I liked this book, found it useful and would recommend it to anyone.
 
1
   Not my kind of book
The book is very good, but I was disappointed with the cover. I bought it on a recommendation without even knowing what it was, and for me it was a waste of money. No one is to blame but myself, Bruno said. If you like pictures, diagrams, repetition and trendy jargon, this book is for you. I couldn't read it.
 
2
   Evaluate before purchase for presentation style of information
It's an interesting presentation, but I'm not a fan. In a true classroom setting, I think it would have resonated with the students. I would suggest research before purchase because I do not see value in buying something that is presented in a way that is not necessarily true.
 
1
   discontinued online exercises
However, I was very excited to read this book and there were a lot of interactive online parts that I never got access to.
 
3
   Good information, poorly designed book
The book is a great introduction to the game of chess. The physical book has a really poor graphic design, making it difficult to read on the Kindle. It looks like it was put together by graphic designers to impress other graphic designers rather than helping the reader learn the concepts. It used a lot of hard-to-read small fonts and reverse type.
 
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