Value Proposition Design: How to Create Products and Services Customers Want
ISBN: 1118968050
EAN13: 9781118968055
Language: English
Publication Date: Oct 20, 2014
Pages: 320
Dimensions: 0.9" H x 9.5" L x 7.5" W
Weight: 1.75 lbs.
Format: Paperback
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Value Proposition Design: How to Create Products and Services Customers Want

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Book Overview

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, Read More chevron_right

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