White Papers FD
ISBN: 1118496922
EAN13: 9781118496923
Language: English
Publication Date: Apr 8, 2013
Pages: 384
Dimensions: 0.87" H x 9.13" L x 7.4" W
Weight: 1.25 lbs.
Format: Paperback
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Book Overview

Learn to:

  • Plan, create, and promote effective white papers
  • Pick the perfect style of white paper for your next project
  • Manage a white paper project with a 12-step process

Discover how to write great white papers, and use them to boost your business!

White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.

  • Get started -- find out what white papers are, who reads them, and whether your company (or client) needs one
  • Plan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper
  • Master highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
  • Tricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers
  • Reach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared
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