You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling
ISBN: 0071847820
EAN13: 9780071847827
Language: English
Publication Date: Mar 23, 2015
Pages: 288
Dimensions: 1.3" H x 9.2" L x 6.1" W
Weight: 1.1 lbs.
Format: Hardcover

You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling

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Book Overview

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy

People make buying decisions emotionally and justify them logically.

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the buyer/seller dance
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you . . . and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the Sandler Submarine
  • Use LinkedIn as a prospecting and qualifying tool Read More chevron_right

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