Youtility: Why Smart Marketing Is about Help Not Hype
ISBN: 1591846668
EAN13: 9781591846666
Language: English
Publication Date: Jun 27, 2013
Pages: 240
Dimensions: 0.9" H x 8.2" L x 5.6" W
Weight: 0.75 lbs.
Format: Hardcover
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Book Overview

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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