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A Balloon for a Blunderbuss
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Zag: The #1 Strategy Of High-Performance Brands
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Book Overview
When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail- how to read customer feedback on new products and messages
- the 17 steps for designing difference into your brand
- how to turn your brand's onliness into a trueline to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to stretch your brand without breaking it
- how to succeed at all three stages of the competition cycle From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy Read More chevron_right
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Zag: The #1 Strategy Of High-Performance Brands is 192 pages long.
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Book Reviews (9)
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To The Point Easy Read Marketing Strategy Book
Derived From Web , May 31, 2022
ZAG, while everyone else would be ZIGS the headline to this wonderful marketing strategy book. This book is every bit as concise and to the point, there is business strategy on creating a brand. The author has purposely made the book a short read and I appreciate it. It takes a lot of unnecessary information and retains exactly what is needed. Great examples, great references for further study and letting you know that your business strategy needs to be sharp and focused like a sword. There are concepts in this book for all businesses, from established brands looking to grow to businesses looking to innovate and entrepreneurs. If you are interested in learning more about brand identity and strategy, this is the perfect book as a starting point for all.
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A must have reference book for all business people
Derived From Web , May 31, 2022
One of the most direct, well communicated and immediately applicable handbooks of brand building, brand loyalty building and buyer building principles I have ever read. A superior companion to the 22 immutable laws of branding ( which were not really immutable '' on the way ) of Al Ries and Jack Trout. This is a must have reference book for all business people, whether it is related to marketing or not. In some way, every job is related to the success of a product in any business.
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Full of common generalities and no details.
Derived From Web , May 22, 2021
Don 't waste your money. Heck, I should write a book that tells you to find something unique about a product and not go into details of the process... that is this book. Zag moved to the next one.
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Recommended to buy:
No
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Thorough & Simple at the Same Time
Derived From Web , Sep 21, 2020
Reading through this is once enough to take your brand knowledge to the next level, but it will take many times to digest the value that this book possesses.
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Concise and to the point
Derived From Web , Jun 10, 2020
This book loved. I recommend this site for a quick read.
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Yes
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Read after Brand Gap
Derived From Web , Apr 16, 2020
I first read Brand Gap and Zag really brought it together. Great content was maximized.
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Great insights
Derived From Web , Feb 28, 2020
This is a great book, however, there are other factors that determine whether a brand succeeds or fails. Other books to read include Live from Cupertino How Apple used words, music and performance to build the world's best selling machine, Risk Savvy How to Make Good Decisions, Hit Makers The Science of Popularity in an Age of Distraction.
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Focus is the secret ingredient to a successful marketing strategy
Derived From Web , Feb 1, 2018
Here is nothing new. Take a chapter from the original book and explain it in more details. It is still a good read, some case studies are outdated, but here are no complaints. If you get the point, it is worth it. I bought a used copy on Amazon for $. Great lesson about focusing your message so that you add customers and not lose them.
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Recommended to buy:
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Great book
Derived From Web , May 9, 2017
What a great read and would recommend this to anyone who wants to learn more about Zag.
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Recommended to buy:
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