Dean Halverson is the CEO of Leede Research, a marketing research firm with offices in Wisconsin and Minnesota. The company has conducted consumer research in the health arena since 1982. They have worked with over 100 healthcare providers, along with insurers, medical manufacturers, business coalitions and more. Halverson has a unique perspective on the healthcare industry having gauged consumer opinions, helping to develop new products and more. In 2008, Halverson and his partner, Wayne Glowac, formed WAVE trend driven strategies, a strategic marketing organization. WAVE - Watch, Assess, Validate and Employ - addresses the approach the company takes with its business clients. The firm works with providers, insurers, financial institutions and medical manufacturers to leverage the new healthcare consumerism.