The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
ISBN: 0767920570
EAN13: 9780767920575
Language: English
Publication Date: July 17, 2007
Pages: 224
Dimensions: 0.70" H x 8.10" L x 5.40" W
Weight: 0.45 lbs.
Format: Paperback
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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

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Book Overview
Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself to provide a revolutionary way of understanding and dealing with the world--how the culture code one grows up in influences how he acts, buys, and loves.

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