The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
ISBN: 0767920570
EAN13: 9780767920575
Language: English
Pages: 213
Dimensions: 1.00" H x 8.00" L x 6.00" W
Format: Paperback
Book Overview
Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself to provide a revolutionary way of understanding and dealing with the world--how the culture code one grows up in influences how he acts, buys, and loves.