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Weird Ideas That Work: How To Build A Creative Company
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Book Overview
A breakthrough in management thinking, weird ideas can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.
Creativity, new ideas, innovation--in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly--and creative. In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like hire people who make you uncomfortable and reward success and failure, but punish inaction, strike many managers as strange or even downright wrong. Yet Weird Ideas That Work Read More chevron_rightFrequently Asked Questions About Weird Ideas That Work: How To Build A Creative Company
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How long does it take to read Weird Ideas That Work: How To Build A Creative Company?
It takes about 4 Hours and 31 minutes on average for a reader to read Weird Ideas That Work: How To Build A Creative Company. This is based on the average reading speed of 250 Words per minute.
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How long is Weird Ideas That Work: How To Build A Creative Company?
Weird Ideas That Work: How To Build A Creative Company is 240 pages long.
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